I work in two industries where transformation is real and the cost of getting it wrong is equally real.
In dual-use tech (defense, aerospace, and related sectors) I work with founders and leadership teams whose operating environment comes with hard constraints: regulatory, political, operational. My job is to help them build strategy and systems that work within those constraints, not around them.
In legacy creative businesses (fashion studios, analog DJs, cultural practitioners) I help founders move into digital infrastructure without erasing what they've spent years building. The goal isn't modernization for its own sake. It's making sure the work still makes sense on the other side.
I work on structure, not surface. The goal is systems that still hold when circumstances change.